Wednesday, June 27, 2018

Don’t be a Victim and Embrace These 3 Internet Marketing Concepts

1. Internet Marketing is a People Game

Because of the rather impersonal nature of the Internet, where anonymity is the name of the game, many Internet marketers often fail to remember that they are dealing with people – real people, with real needs, real expectations, real feelings, and real lives.

Because of this, many newbies in this industry fail to bag sustainable sales.  Worse, even if they manage to sell a few products here and there, they fail to capitalize on them.

What should be done is this? – Now more than ever, with technology allowing users to control the content and ads they see, with sites asking visitors permission to cookie them;  a personal relationship with your prospects/ customers should be established. 

This should be one of your primary goals.

One way to communicate and nurture your relationships especially as an affiliate; it’s your help desk, you should strive to do such a task yourself from time to time.  Personally communicate with your customers and assure them that you – the owner of the business – will be taking care of their questions and needs with any given product.

Especially if it as an affiliate product, this will make your customers feel more secure, knowing that the head honcho is on their case.  It can even be an overwhelming feeling that they’ll share with the people they know, and soon enough, you’ll have the reputation of a businessman who takes a hands-on approach.

And that is a good sign, in any business, in any playing field.

Also, one of the problems in doing online business is the fact that it’s harder to win the trust of your prospects because they can only rely on the words you type more often than not.
But, you can remedy that.

You can film yourself delivering a message to your visitors.  Or you can maintain a video blog, where you can update your visitors about the latest happenings in the industry you are tackling.

Now, some people may not be comfortable with the idea of filming video messages.  If you’re one of these people, you might want to consider recording your voice instead.  With compression technology reaching its peak in this day and age, you can easily transmit your voice recording to a wide, wide audience.

If you want the video approach, without the videos, then you may want to consider a podcast.  A podcast is just like a video blog, only, you’d offer streaming or downloadable voice recordings instead of videos.

2. A sale is more than just a single purchase

Most marketers when starting out, usually treat a sale as the end-all and be-all of online business.  

Whenever your PayPal account registers a purchase, you rejoice.  After all, getting real money from a digital transaction is the pinnacle of success for Internet Marketers, and it is just a matter of collecting episodes of that success to turn in a profit, right?


A sale is when you touch base with your prospect.  It is when your relationship with him evolves into something deeper.  If you only see the sale for the profit it will yield, then you are just focused on 15% of what you can potentially earn.

The fact that a prospect decides to become your customer means a lot. It means that he has given you his trust. What does this mean?

Simple. -  It means that you’ll have an easier time winning his sweet “yes” if you invite him to try out your future products.

An estimate of over 60% of an online business’ total sales, on the average, comes from repeat customers.  Hence, it is very, very important that you KEEP IN TOUCH with the people who buy from you.

So how can you do this? - Consider the following suggestions:

  • Establish an excellent after-sales service that will provide magnificent support for any hitches that your customers may encounter when it comes to the products they have purchased.  This is your way of telling them that you continue to care, even after the sale has been consummated.  This is your way of telling them that you’re always open for business whenever they may need anything else.
  • Get their contact details.  Send them freebies from time to time.  Inform them of your special offers.  KEEP IN TOUCH.  Don’t allow them to forget you.
  • Capitalize on the point of sale (POS,) that moment when the would-be customer has drawn his credit card and is willing to buy.  This is the point when he is most amenable to additional offers you will make.  This is easy to neglect, but remember, a good portion of your total sales will come from upsells.

For subsequent offers, you can try tactics like back-selling and cross-selling.  Back-selling is the offering of existing products in your inventory.  Cross-selling is the offering of products – which may or may not be yours (as is the case if you’re an affiliate for a particular merchant) – which are relevant to what the customer has purchased.

A prospect doesn’t cease to be a prospect just because he has evolved into a customer.
Rather, the moment he becomes a customer, the more of a prospect he should be!

3. Aim for repeated visitors

Suppose you have all the marketing techniques rolling, and you are generating visitors, lots and lots of them in fact, to your website.

Does this mean that you can rest on your laurels and enjoy the success you are sure to attain?


Whatever success you will achieve will not be sustainable.  It will only be temporal.  It will be finite.
This is such a big loss, considering you can replicate that bit of success over and over and over again.  Yes, a visitor doesn’t have to visit your website just once.  He can visit your website as often as possible!

You see, relying on new visitors alone would be disastrous for your online business.

There will come a time when you will have exhausted every means to invite new users to visit your website, and you’ll be caught in a dead end.  You must have a system set up that will compel previous visitors to grace your web pages again.  This will give you the surely sustainable traffic that you will need.

A good estimate to consider is that only 2 out of 279 visitors, on the average, will decide to make a purchase.  What will you do with the other 277?

If you allow them to walk away, then chances are, you will lose them forever.  So the solution is simple… as much as possible, don’t let them walk away!

And How are you supposed to do this?

Veteran Internet marketers use a follow-up system to capture the contact details of their visitors so that they can somehow convince them to visit their websites again at a future time.  A follow-up system captures the email addresses of visitors and collects them in a subscription for a mailing list.  

The heart of every follow-up system is an excellent autoresponder service.  An autoresponder service will allow you to prepare your messages beforehand and deliver them according to the schedule you set.  

Additionally, an autoresponder service will also allow you to personalize your messages, well, automatically.  Your recipients will be referred to by their given names, and on certain occasions, the autoresponder will even greet them on their birthdays, and this kind of information is given to you once you have generated trust with your customers.  

This, added to the act that an autoresponder service will take care of the subscriptions on auto-pilot, makes it an essential investment for every online business.

But not all autoresponders are built alike.  Some are simply better than others.  Go pro here, and don’t look back. Either Aweber or Getresponse are the obvious choices to get you started.

Sunday, June 10, 2018

5 Content Writing Tips That Show You Care About Your Readers

As you probably have heard before; content is the key component in the transmission of all your Internet Marketing Messages either for generating traffic, getting new leads, or selling your product or service. 

However, there are several elements that will make the content you publish more effective with your readers and prompt them to take the action and engage with you.

1. Be mindful of your readers, instead of the search engines. So many blog writers focus on creating content "SEO optimized", and they fail to realize that it is about the reader rather than a Google page rank. When you write an article or press release, be natural, don't focus on robots, focus on people and how the content you are writing will help them.

People crave quality content that helps them in solving a problem, provides essential information, or gives them entertainment. It is critical that the reader (the user) be the priority in your creation of content. This enables you to get and hold of their attention and lead them to make a purchase later.

Wednesday, June 6, 2018

Social Media From Risky Business to Marketing Boom

Why Learning Social Media and Internet Marketing is a Skill you need to Develop even if you are not an active Online Business Owner

I still remember, about 10 years ago it was considered risky to have a social network account where your employer might someday spot something you said that he/she didn't agree with. The next step, at that point, was the unemployment line. Although you may still have to have some judgment about what you write online, many employers have come to see social networking as normal where their employees can also serve as an unofficial marketing force to generate good will, sales exposure, and better profits. 

But, what has caused this massive shift in perception where online social networking is becoming an important strategy for the new business world?

The Impact of the Internet on Advertising

Mainly, it's been the consolidation of the Internet as a major news, media, and information resource for the average consumer that has changed how companies view social networking. In the past, big companies devoted massive amounts of money to advertising spots on television, radio, and in print to get the type of exposure that is now easily available to any new entrepreneur in the marketplace via the Internet. 

Meanwhile, the influence of television, newspapers, and the radio has decreased in proportion to the same amount the Internet has taken on the same role. As marketplaces become more global, it's important that companies have an online presence, and this is working for them to bring in new customers just as television, print, and radio used to do before.

Monday, June 4, 2018

Brainstorming Your First Top-Level Niche and Sub-Niche for Affiliate Marketing Promotions

Photo Credit: Sharon McCutcheon on Unplush

When trying to find your first Niche Market and affiliate products for generating your first commissions, you’ll need 3 main components:
  1. Define Your Top-Level Niche
  2. Define a Sub-Niche to target
  3. Find products to promote
You must ensure you are targeting a high demand top-level Niche Market. If you brainstorm your first niche correctly and get this first step right, the likelihood of making money increases exponentially. To help you out, here I share some of findings, hopefully you'll find them useful and at the end of this article you'll be ready to find your first niche, sub-niche and product to generate your first affiliate commission online.

First, find out what people are talking about (your top-level niche and sub-niche)

One way to identify good top-level niches is to figure out what people are talking about and then research whether it is something that has lasting power or just a passing fad. If it is a controversial topic, it may be good for generating traffic in the short-term, but it can also fade out of the public consciousness quickly.

You can also consider entering one of the classic and evergreen Hot Niches. With these you can’t go wrong, there’s money being made as we speak in all these areas, so if you are familiar or know something about one them, you can definitely use it for your promotions.

Sunday, June 3, 2018

7 (+1) Hacks to Improve Your Internet Marketing Mindset

Photo Credit: rawpixel on Unsplash

Have you ever wondered why some online marketers seem to be so much more successful than others?

Or why one marketer bounces back from a failure within days, while another one gives up and begs for his old job back?

Or why you see some online marketers everywhere in your Twitter & Facebook feed, and other marketers hear only crickets?

They are doing something for their business everyday, even it is a simple post or single email broadcast; they continue to move forward always.

Here are seven hacks plus a bonus one at the end (this one will blow your mind as not many Internet Marketing are doing it while the top dogs are masters on it) on what sets some online marketers apart from others.

1. Believe in Yourself: OK, this may sound corny to some of you, but the truth is you are unique in the universe, there is no other human being quite like you in the world. Maximize your uniqueness, take advantage of it. Successful online marketers believe in themselves and their business. 

When the going gets tough and when you make mistakes, it’s your belief that will pull you through. You’ve got to believe that you are fully capable of building a five, six or seven figure business, that you are able to bring tremendous value to your customers, and that you can overcome any adversity that gets in your way.

Wednesday, May 30, 2018

Internet Marketing Mindset: Four Undeniable Truths to Succeed in this Industry

Truth #1. You Need a Business Plan

For the most part, people still perceive the making money online concept is something to get some extra dollars on the side, but few approach it as a real business. A great majority of online startups still refuse to come up with a business plan.  There’s just something so academic about it, isn’t it?

And it makes sense, most people adventure into the Internet and find that one of the most popular ways to make money online is for example: Affiliate Marketing. As an affiliate, having no business plan doesn’t affect getting your first commission and feeling great about it.

As the stakes get higher though, it becomes more apparent that a lack of a business plan contributes to the lack of direction, you may start spending capital carelessly.  A business plan, basically, is your action plan and road map to success. Action being the keyword here.

Taking the proper actions following a plan will ensure that you will go where you want to go, without any unnecessary deviations.  Additionally, a business plan is a motivational tool, as it will contain your goals for the foreseeable future.  It is an excellent guide to track your progress, whether you are achieving those goals or not.

When you feel the need to spend your capital on something, you can refer to your business plan and ask yourself…
  • “Will this help me achieve my immediate and/or long-term goals?”
  • “Will this increase my bottom line profit?”
  • “Will this be consistent with what I have set out to accomplish as written on my business plan?”
Answering these simple questions will help you invest in what you really need.

So, still wondering if you really need a business plan even if you're just starting out? 

Before answering, I'd like to give you a Fair Warning: Don't click the link below if you are easily offended. However, don't let the foul language confuse you, the information is top-notched.

Friday, May 25, 2018

Why Posting Regularly to Your Blog will Benefit Your Online Brand

Blogging: A Beautiful Time Demanding Activity

Not long ago a customer of mine in the “offline world” asked me advice on how to start a blog for his business. He seemed to think that just by creating a Blog, his customer base would increase automatically. Of course, this is not the case, creating and maintain a Blog can be a daunting task. Just browse the Internet and you’ll find thousands of abandoned blogs.

This got me thinking about how blogging has increased its demands of time, quality content and high-end web design from its owners. Not to mention, frequency of use by posting fresh content regularly. If you are a blog owner, you already know that posting articles and other content on your blog regularly is key.

So, how often should you post? – Well, it depends on various factors like your niche and your following. You need to find your own answer by tracking your results. Where people are coming from and what they are doing on your blog and how often they return. You do this by using tools like Google Analytics and a professional autoresponder service. Once you start getting subscribers, you can keep track of the percentage of subscriptions and unsubscriptions and this could be an indicator of how often to post to your blog.

If you notice there are a lot of people who unsubscribe from your blog daily, this could be an indicator you are posting too much. Keep an eye on this for a while and change the frequency at which you post to your blog. Not posting often enough is usually the problem blog owners face though.

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