Tuesday, April 24, 2018

The Value of Outsourcing (part 1)

for Internet Marketers and Info Product Creators

There are only 24 hours in a day.


Hence, the importance of Outsourcing to create your products.

If you have some basic experience with Internet Marketing, you have probably realized that time is gold in this industry.  Time means more than money in this field.  

The difference between dozens of sales and a poor conversion rate, or the fabulous execution of a business idea and the fatal omission of an integral detail, can all boil down to a matter of seconds that were deprived from you.

Imagine what more you could do with those few seconds.  A more mature deliberation of the choices that were presented perhaps, which might have led to a better decision?  Or maybe more time to review a product before it was delivered, hence a better crack at customer satisfaction? 

Imagine further if you had a few more hours to spare.  You could have spent them on conceptualizing more moneymaking products.  Or you could have developed more effective strategies that would have catapulted your business to the next level.  Or you could have researched some new markets which you could have exploited for more profit.

Imagine even further if you had actual days saved.  You could have branched out to other lucrative fields, created more products that could have raked in more income, devised new and amazing systems that could have built good relationships with your clients. 


Or you could have spent that time with your family, playing with your kids, enjoying a vacation at a cozy lakeside cabin where your only worries would have been the efficiency of the lures you had bought from the local angling store.

You could have done a load of things with the time you spent dealing with the intricacies of your business all by yourself!

With each second lost, an opportunity goes down the drain.  This is how valuable time is in Internet marketing especially if you are developing your own product.  

Let’s face it, as much as other sectors envy this field because we have the luxury of working out of the comforts of our own homes, they know little about the many sacrifices we must make just to be successful at what we do.  

We are beholden to no fixed schedule, and with our drive to see our enterprise flourish, we, more often than not, end up spending most of the day:

-Cracking our noggins in front of the monitor
-Processing orders
-Wriiting eBooks, special reports and articles
-Creating new products to offer
-Researching the newest trends
-Preparing content for our pages
-Writing entries for our blogs
-Contacting business partner
-Studying our website statistics

and a whole lot of countless other things. 

All of these can be so overwhelming that we are not even left with the opportunity to reassess where we are.  Hence, we sometimes forget that we’re but one man (or woman,) and we can only do so much.

You’re Actually Losing Money In Doing Things By Yourself

The thought of hiring some help may have crossed your mind at some point.  However, some consideration stopped you from pursuing such a thought.  

You may have considered the idea a little expensive.  Or perhaps you want a more hands-on approach to things that pertain to your business, a self-imposed quality control so to speak, that you can’t easily trust others to do the job that has served you well.

Or maybe you just wanted things to be in their correct order.  You wanted things to be done your way.  After all, only we can pave our own way to success, and this road is so intimately crafted that you don’t want anyone else traversing it.

These are all perfectly valid reasons, of course, but here’s a food for thought…

Do you know that you’re actually losing some earnings because of your insistence on doing things yourself?

As we’ve discussed earlier, opportunities are lost every second that you are forced to stay away from other necessities of your business.  

These opportunities could translate to more earnings for you, if only you had the chance to pursue them.  Sadly, with all the demands of having your own business, more so your own online business, these opportunities have become necessary sacrifices for the sustenance of your venture.

But what if there’s a way to make things work?  What if there exists a method that would allow you to take care of the things you have to do, and to explore the things you want to do?

Well, dear friend, there is a way, and it’s called outsourcing


Outsourcing should be consistent with the goals of our business.  Outsourcing isn’t meant to make us lazy.  On the contrary, it is meant to make us more productive by freeing up enough of our time to focus on other matters of our business. 

Do not outsource a job simply because you’re too tired to do it yourself.  The rule is that you should take care of every aspect of your business as much as you can.  Only when such tasks are detrimental to the growth and progress of your business should you consider outsourcing.

Once you have decided that outsourcing is perfect for your business, it’s time to segregate the particular area of your enterprise that you wish to delegate.  Write down what you wish to have done. These will serve as the specifics of the project. 

Here is a guideline that will help you come up with a comprehensive blueprint:
  • What is the purpose of the project?
  • How is the project supposed to achieve such a purpose?
  • Who is the target audience for the project?
  • How is the project supposed to benefit the said audience?
  • How should the freelancer approach the project?
  • How should the project be marketed?

Having these specifications will help you come up with a project description.  The project description embodies everything that you expect of the project once it is delivered.  Consider the project description as the blueprint that sets the parameters of the project that the freelancer should strictly follow.

There will be projects for which you only have a concept, but you don’t have an idea on how to implement it.  In which case, you can always discuss the matter with the freelancer.  After all, he is being hired for his expertise, and he must have more to say about the matter.

More to come soon about places to outsource, choosing freelancers, developing trust with them and more!

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