Monday, May 21, 2018

Benefits of Using YouTube for Business


Using YouTube for Your Internet Business


YouTube processes over 3 billion searches in a month which makes it the second largest search engine and the 3rd. most visited website worldwide after Google and Facebook. In fact, more than 35 hours of material is added to this social network every hour. However, despite these incredible facts, there are business people who haven't fully used all the advantages of video marketing.

Over one billion people visit YouTube each month which is why anyone in business should consider including it in their marketing strategies or campaign. The fact is that video creates unique content and helps improve rankings on the search engines. Google search results show that websites that use video marketing, have higher positions than those using only text.

There's several examples that prove this, but the bottom line is that the use of video and promotion trough social networks is a valuable option for your online offers. YouTube videos help increase your rank in Google’s search engines, when you upload a video, YouTube allows you to include a link to your business website in the description box. This is a great feature as viewers have the opportunity to visit your main site if the video impresses them.

This ultimately leads to higher ranks on Google search engines and the good thing about it, is that is FREE. You can upload many videos as you want, for absolutely no cost and there is no need to make a professional advert. All you need to use is a handheld camera and the editing tools available through YouTube itself.

Grow your Audience and Build your List with YouTube


Your YouTube video has the potential to be seen by millions of people around the world. One characteristic of a video is that you can be able to capture the attention of visitors instantly, especially if the video it’s engaging and entertaining. So, when compared to written content, you are more likely to get a higher percentage of an audience and more click-through rates (CTR). The brilliant combination of video sharing features with YouTube also create an opportunity for audience engagement which means your audience comments and promotes you which improves your business or brand exposure.

Also, if you want to create an enormous amount of email subscribers for your business, you can embed an opt-in form directly into the YouTube video. (there’s free software to do this, Google it!). A video can be temporarily stopped until they enter their email, which builds your email list in a matchless way. Many at times, business owners feel that there are fewer chances of email subscription, but statistics shows that if someone watches at least 2 to 4 your YouTube channels there are more likely to subscribe, which is far better as compared to any subscription you can get from your site.

What Kind of videos should I make?


If you are struggling to find out about what to put in your video content, you can create a list about the 10 or 20 most common questions or problems people face in your Niche Market. Find out which questions are those, and then record YouTube videos with the answers. This way, you will add extra value to your subscribers and more visitors will start looking for you. The answers can simply be you talking about it or a tutorial on how to do it. You can also outsource the creation of the videos if you don’t want to do it yourself and this will greatly facilitate and speed up the work. (Places like fiverr.com or upwork.com are great for video project outsourcing).

Another option for video promotions is product demos, If you want to sell a product, you can take advantage of YouTube to promote the product and give user experience to understand firsthand how the product will help them. Simply reading about the product features in the form of sentences makes the product lose its luster. But when you watch a video that really shows the benefits and advantages of the product and how it's used properly is better. Words speak but the video sells!

Using YouTube for marketing is amazing! People learn visually. Video provides the best explanation, demonstration and gives the best answers. By providing demonstrations and a virtual tour, sharing testimonials and answering questions, you create tremendous trust and credibility with your clients, even before you meet them.

YouTube is no doubt a practical platform that can help grow your business in an unimaginable way. If you invest some of your time to learn the main features and components of this platform, it will for sure show itself to be a worthwhile addition to your business.

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