Tuesday, May 15, 2018

Niche Marketing Strategy Guide: Acting Like an Expert in Your Niche

Consider this scenario for a moment:

You go to the doctor to get a diagnose about some unusual symptoms in your health. And let’s suppose he seems unsure of his diagnosis. Perhaps he keeps scratching his head, or changing his mind about what he says, clearly unsure about what was causing your problem.

At last he tells you, “Might be your heart. Let’s schedule surgery this afternoon.”

What would you do? - Chances are, you’d go get a second opinion!

And that’s because not very many people are willing to risk major surgery based on the opinion of someone who seems so unsure of himself.

Now, let’s move back to the Online World; your website visitors probably aren’t looking to you to make life and death decisions for them.

But nonetheless, they’re looking for an expert who’s also the go-to guy in the Niche.

You can become the leader they’re seeking by following these four simple tips:

  • Establish yourself as an authority in your field. You don’t need someone else to hang the label of “expert” or “authority” on you and I’m not encouraging you to lie. Simply, position yourself as an authority/expert in the Niche by “branding” yourself as one.
    Think about the names you assign to your business, your products and your domain name. Do they create an aura of authority and expertise around you? Do all these things inspire trust? 
    For example, let’s suppose you’re setting up a site about Yorkshire Terriers (dogs).

    You could call it the “Yorkie Site.” You could focus in and call it the “Yorkie Training Center.” But if you wanted to establish this site as a voice of authority, you may choose a name like “Yorkie Experts” or “Official Yorkie Blog” or “Yorkie Authority.”

    If you can’t find a domain name that exudes authority or expertise, then use a slogan to brand yourself as an authority.
  • Build your brand. Once you’ve established and perhaps branded yourself as an expert or authority in your niche, you need to work on building your brand.

    That means creating a slogan that further bolsters the idea that you’re an expert. It also means creating a brand identity – including a logo – that projects this same image.

    Once you’ve created visuals to reflect your expertise, be sure to use your logo, graphics, colors and slogan on all your sites, blogs, products, help desks, emails and more.
    You want your prospects to easily recognize your brand – and you want that brand to instantly instill trust.

    Brands are about emotions. When you project confidence and expertise, your prospects feel safe, trusting and secure with you and your products and that means more sales and more repeat buyers.

  • Project confidence. If you want to be viewed as a leader and expert in your niche, then you need to project confidence and leadership in everything you do. Always.

    This includes exuding confidence in all your audios, videos, eBooks, reports, emails, sales letters, FAQ pages, blog posts, articles, forum posts, email communications, teleseminars, etc. Everything.

    How do you exude confidence? – By figuring out your position on issues and sticking to that position. By determining answers to questions and sharing those answers confidently.

    Think back to the doctor example. The supposed expert who can’t seem to make up his mind will be pegged as wishy-washy. That’s not a leader. That’s NOT an expert. And no one wants to follow an diffident person who’s unsure of his decisions and opinions.

    If you don’t know the answer or you haven’t staked a position on the topic, then say you don’t have enough information to decide at this time and that you’ll do so later. Then leave it at that. Whatever you do, don’t waiver back and forth.

  • Be professional. Being professional doesn’t mean you won’t make mistakes or that you can’t have a sense of humor. But what it does mean is that you shouldn’t be sloppy.

    For example: If you put out content that has a few small errors, most people won’t notice because they’re focusing on your message and not the structure of your paragraphs.

    But if you get sloppy and use content that is absolutely riddled with grammatical and perhaps even factual errors, then your message will get lost. And people won’t trust you – they’ll think that if you can’t even be bothered to run a spell check, perhaps you can’t be bothered to take care of other little “details,” like making sure you have your facts straight.

    First impressions do count (in some niches more than others). Thus, presenting yourself as a professional usually helps (and very rarely hurts).

So, let's recap.

A true expert in a niche topic won’t necessarily be viewed as an expert unless he establishes himself as one and projects confidence.

On the other hand, someone with much less expertise can be viewed as much more credible, trustworthy and even an authority on the topic – IF he projects that image.

In short, the first step in your Niche Marketing Strategy is knowing that branding your image counts.
If you want to be an expert, start acting like one.
An expert is a man who has made all the mistakes which can be made, in a narrow field. - Niels Bohr
Image Credit: AZQuotes

No comments:

Post a Comment

Popular Posts