Friday, May 25, 2018

Why Posting Regularly to Your Blog will Benefit Your Online Brand

Blogging: A Beautiful Time Demanding Activity


Not long ago a customer of mine in the “offline world” asked me advice on how to start a blog for his business. He seemed to think that just by creating a Blog, his customer base would increase automatically. Of course, this is not the case, creating and maintain a Blog can be a daunting task. Just browse the Internet and you’ll find thousands of abandoned blogs.

This got me thinking about how blogging has increased its demands of time, quality content and high-end web design from its owners. Not to mention, frequency of use by posting fresh content regularly. If you are a blog owner, you already know that posting articles and other content on your blog regularly is key.

So, how often should you post? – Well, it depends on various factors like your niche and your following. You need to find your own answer by tracking your results. Where people are coming from and what they are doing on your blog and how often they return. You do this by using tools like Google Analytics and a professional autoresponder service. Once you start getting subscribers, you can keep track of the percentage of subscriptions and unsubscriptions and this could be an indicator of how often to post to your blog.

If you notice there are a lot of people who unsubscribe from your blog daily, this could be an indicator you are posting too much. Keep an eye on this for a while and change the frequency at which you post to your blog. Not posting often enough is usually the problem blog owners face though.

Fresh and Frequent Content is the Key


Another problem bloggers run into is creating content that is intriguing and “draws a reader in” to want to read more. Sometimes it is hard to think of ways to do this in some industries and bloggers continue to just post information about their niche, products, or services. 

It’s OK to do that; but broaden your horizon and post content that grabs reader’s attention. For instance, you want the blog to be personable and write in such a way it is like you are talking to the reader. You can write a story of something that happens to you each day, or a current event that is happening in the world or use anecdote and allusion to quotes or other stories.


Stories are great to add to your blog but do remember you want the content to be evergreen. If you are not sure what that means, basically it indicated that you create content without mentioning specific dates. You also write it as if it just happened. This will make the content seem current all the time.

All you really need to do at this point is create a set of stories of events in your life and have them scheduled to post on your blog. You can also schedule them to be announced on your social media accounts.

The best results come from having your content scheduled a week or more ahead of time. It is recommended to create about 7 to 10 articles beforehand. Then when you are ready and have content prepared and edited, schedule the dates they should be posted. WordPress, Blogger and other platforms have a feature where you can do this.

Always KNOW Whats Going On


Now that you have this established and set up, you will find you need to let people know you are posting to your blog and also let some people know that you have a blog in the first place. Using tools and plugins available on the web you can do this. There are tools when you make a blog post, it will automatically Tweet the announcement or update your status on Facebook and things like this

So as you plan your business and what you are going to write, you can add these posts to a tool and schedule the date and time you want people to see it. On a side note you want to schedule the times to reflect the time of day at which most people will see your posts or use the Google Analytics graphs to schedule content.


For this example blog it seems the readers are night owls as the darker blues appear late at night, so it might be a good idea to schedule posts later in the day. 

Everything you do to keep your blogs and social media current may seem like a lot of work and sometimes it is. But, once you have a system going and have all your tools set up you will then be able to spend less time on your blog and social media as the tools will work for you and not against you. 

You will also notice you have more time on your hands to create awesome content your fans will love. Remember that planning ahead of the game will allow for the smoothest experience running your own business. 

Still, if you have no idea, a safe plan is to simply make a commitment and post once a day, or once every two days, or whatever works for you, but do COMMIT to it and DO it.

Being consistent and updating everything from your blog to your social media accounts on a regular basis pays off handsomely in the end. You will shortly begin to realize how often to post to your account by the number of fans you gain and even the amount you lose. 

And once everything is set up to work for you, you will see how well it pays off.

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