Sunday, June 10, 2018

5 Content Writing Tips That Show You Care About Your Readers

As you probably have heard before; content is the key component in the transmission of all your Internet Marketing Messages either for generating traffic, getting new leads, or selling your product or service. 

However, there are several elements that will make the content you publish more effective with your readers and prompt them to take the action and engage with you.

https://www.super-net.com/2018/06/5-content-writing-tips-that-show-you-care-about-your-readers.html


1. Be mindful of your readers, instead of the search engines. So many blog writers focus on creating content "SEO optimized", and they fail to realize that it is about the reader rather than a Google page rank. When you write an article or press release, be natural, don't focus on robots, focus on people and how the content you are writing will help them.

People crave quality content that helps them in solving a problem, provides essential information, or gives them entertainment. It is critical that the reader (the user) be the priority in your creation of content. This enables you to get and hold of their attention and lead them to make a purchase later.

2. Your readers are also more important than your marketing objectives. A portion of what adds fuel to the social media fire is that people want to know how to make money from these platforms. Internet marketers clamor to find out what content to put on Facebook or which tweets will be profitable for their business, what photos and videos will be viral on Instagram or SnapChat.

This approach does not have the reader as the most important element, and will not add any money to your bottom line. You must determine what your audience wants, and decide on the best means to deliver that needed content. It is never about the social media venue... but it is about giving people what they want.

3. Realize that is okay for readers to share, download, or embed your content, because this generates more traffic to your website and get you more readers in the long run. It will work against you if you think that your content has to remain only on your website. This limits both your readership and your profits. 

This years when this was possible are long gone. Think of your content as spokespersons on a global tour to tell the world about you and your site and allow that content to lead them to your website and products. So, write with that in mind and certainty you'll come up with better articles, emails, etc.

4. Determine to be prolific by writing one article or blog post per week. This point refers to consistency, not only  on the way you convey your marketing message (a.k.a. congruence), but also on frequency. If you commit to post once a day, do it, don't miss it. If you are more conservative and want to do it once a week or once every two weeks, then by all means do that. The important thing is that you do it and don't miss a post.

Don't worry about how good your articles are at first, the quantity will increase as you produce content on a more consistent basis. Create valuable content, write about things you know your market wants and you can't go wrong. Keep tabs on what gets a rise out of a large number of your readers. Check what produces the most reader responses. This is a good gauge of what your readers need or want. 

5. Maintain a sense of open mindedness and flexibility: You may have a plan of what content you will produce for readers or video viewers on a given topic that you selected for them. However, they may provide you with subordinate topic in your content based on their comments and reactions to what you produce.

In short...give them what they want. Readers love to interact with the blog or content creator, and your follow up interaction speaks volumes about you, as does your content. You can always revisit your plan at a later time. Focus on what has fired them up now and that also lead to future profits. 

For instance, you may have a blog series lined up about how the media operates. Then some celebrity does something deemed crazy or some other antics, which gets them an inordinate amount of free publicity. Your readers get fired up about how they can get free publicity for their business. You have to go with what the reader wants. 

This is a win-win situation for both of you. You can bring in experts to interview on a topic that is the most interesting to your readers and again easily give the visitors exactly what they are looking for.

In summary: 
Commit to your blog posts or article publishing and give responses to reader comments, observations and replies. Also do this for Twitter, Facebook or any form of social media that you use. This is one major thing you can do that shows your readers that you care about them and not their money. It also shows class on your part, and it has the potential of long term profits for you.

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